As a business, it can be hard to know how to deal with technology… and it's everywhere.
Between mobile apps, social media, and digital marketing, it's hard to know what should be used as a tool to expand your business.
Reach More People Using Online Tools
With so much to consider, some companies shy away from having any kind of online presence.
That is a costly mistake.
In 2015, It was estimated that over 3.2 billion people use the internet. Those are statistics that you can't ignore.
Back when phonebooks were the only way to find phone numbers and addresses, it was important for businesses to be in the yellow pages. There may have been some resistance at one time, but not too long ago, it just wouldn't have made sense to keep any business or organization out of the phonebook.
Well, phonebooks are a thing of the past. Need to get an oil change? Google it. Looking for the best place to find a burger in town? Ask Siri! New to the area and searching for a new widget maker? You guessed it. How will people know all that you have to offer them if they don't even know that you exist?
Share What You Want People to Know
Not only are phonebooks outdated, they didn't have nearly the capacity that a webpage does. Right away, you can let people know about your business services. You can post about upcoming events, have links to any social media platforms that you use and let visitors to your site know about your hours of operation.
An online presence is an opportunity to greet people before they ever walk through your door. When people search for a restaurant, they're looking for more than an address or phone number. They want to see hours, photos, and a menu with prices. If the first impression that prospective customers have of you is your website, it's important for your site to be one that accurately reflects your business.
The Benefits Of An Online Presence
The customer will be able to immediately get updated information about your products and services just by going to your website.
Even when your business is closed, or you are unavailable, your potential customers have access to your site at all times.
Your website enables you to reach hundreds or thousands of people that traditional methods of advertising may not have able to get to.
By putting all the information about your goods and services online, you save untold numbers of on the phone and face to face hours.
How many times have you asked a business owner for their website address? No website? Most of us would just turn our attention to the competitor's well designed site and probably utilize their services! Having a professional website gives your potential customers confidence that you actually can do a good job.
These are just some of the many benefits of a well designed website.
Consider All of Your Options
There are many options to consider when contemplating going online or expanding your current online outreach. You can attempt to design your own website, or choose to hire the services of a website developer. Whichever one you choose, don't delay in getting your well designed website up and running! Share your experiences and any tips you have with the group. We would love to hear from you!